by: Hanis Sophia
YouTube is wildly popular and a great place to showcase your business and digital products.
With over one billion hours watched daily, YouTube is now the 2nd most
visited website and 2nd biggest search engine after Google. With so much
to gain by sharing your videos with the world on YouTube, why not start
now?
1. Know Your Channel's Purpose
First, you need to know your YouTube channel’s purpose. This is one
of the most important YouTube tips for beginners. Do you want to share
your passion with the world? Is YouTube part of your video content
marketing strategy to promote your business? Are you looking to
integrate social media and video marketing strategies? Are you trying to
make your YouTube channel your business? Defining a purpose will help
guide you while you start creating content.
If you are starting a
YouTube channel to promote your business, you’re probably going to want
to brand it with your company’s name. You can also link your channel to
your company’s website and other social media accounts. Having a strong
grasp on the purpose can also help you seed ideas for the types of video
content that will most likely resonate with your audience. If you go
into your YouTube channel blindly, you may suffer from having unfocused
content that lacks cohesiveness and drives would-be subscribers away.
2. Create Your Channel
Now you’re ready to create your YouTube channel. Here’s a high-level
walkthrough to help guide you through setting up your first YouTube
channel.
If you don’t already have a Google account,
you’ll need to sign up for one. After creating a username and password
you’ll be asked to provide your phone number for account verification.
Once you have created, and can access, your Google account, head over to YouTube and sign in with your username.
Next,
take any action that requires you to have a YouTube channel. These
include leaving a comment on a video, or creating a playlist. We
recommend the ‘upload video’ action as it will give you prompts to guide
you through creating your own channel
You will be asked if you
want to create your channel using the name associated with your Google
account, or with a brand account. The advantage of using a brand account
is that you’ll be able to give channel management access to multiple
people. Once you choose which option you’d like to use, YouTube will set
up your channel. It’s as simple as that.
3. Verify Your Account
After you create your YouTube channel, you’ll need to verify it. This
will enable certain features that you will not have access to without
verification. This includes things like the ability to customize your
video thumbnails. Having an engaging thumbnail can be the difference
between people clicking to watch your video, or completely ignoring it.
To verify your account, you need to navigate to “Channel status and features” in the YouTube settings. Once you are redirected, click on the blue “Verify” button towards the top of the page. In the end, you
will be prompted to give your phone number, at which point you can
select between getting a verification code via text or voice call. This
verification code should arrive quickly.
4. Create A Banner
We all know how important first impressions are. They can set the
tone for your entire interaction with any given person in any given
circumstance. Your YouTube channel banner will likely be the first thing
your viewers and possible subscribers will see when visiting your
channel. It’s big and sits right atop your channel’s main page.This
is your chance to make that good first impression. An effective banner
will let the viewer know where they are, entice the viewer to stay and
check out some videos, and may even get them to trust you a little.
Creating YouTube channel artwork should be no problem if you have
design skills. If you’re not as confident in your craft, there are
several tools and templates online that will make the whole process much
easier. Canva is
one easy-to-use graphic design platform with several YouTube channel art
templates that can help you get a jump start on designing your own
banner.
There are some size restrictions for banners to consider:
- Minimum size for the banner is 2048 x 1152 pixels
- Maximum file size is 6MB
- Your banner will look different depending on whether you are viewing it on a mobile or a desktop device
- Place
your logo and critical text in the center 1540 x 427 area of the banner
to minimize the risk of getting content cut off. This area is
considered the ‘safe zone’.
Once you have your design
finalized, go to your channel and hover over the area where your banner
would be. You’ll see a camera icon flash up on the top right of the
banner area. Click on the icon and upload away!
If you have yet to
upload any videos, you will need to click on “Customize Channel”
towards the top right of the page. Here you will see a preview of your
channel’s home page. Click on “Add channel art” where the banner would
be, which will prompt you to upload your banner. Nice and easy.
5. Know Your Niche
Focused content is important. Try to find your niche and stick to it.
Discover the area/subject matter/topic you want to speak about and who
you want to speak to. Audiences are more likely to trust and engage with
content creators who hold authority and proficiency. Be sure to direct
your video content strategy toward your area of expertise.
If you
are building a video content marketing strategy to promote an existing
business, there’s a good chance you already know what services/products
you have to offer and to whom you are offering them. But if you are
getting into YouTube with hopes of making it your business, you might
have a harder time finding your niche. Focus on things you are already
proficient in or have established credibility for. Think of a subject
you are passionate about and want to share with others.
Can your
niche be too specific? Sure. Creating content solely around how to
change your guitar strings is probably a little too focused. But a video
on how to change your guitar strings could be an excellent candidate
for your guitar repair and maintenance channel. It is easier to build
authority and trustworthiness around a specific niche than for a variety
of quasi-related subjects, so be sure to align this with your area of
expertise.
6. Just Start Recording
“Practice makes perfect” might be a cheesy saying, but that doesn’t
make it any less true. Watch enough professional YouTubers and you’ll
find a similar sentiment. While it might be easy to critique the quality
or consistency of your early work, you should be proud of the effort it
took to get there. Plus, early work can still generate subscribers!
Just press record. Start making your videos as soon as possible. Learning how to start a YouTube channel as a beginner is largely about pointing that camera and shooting.
Play
around with camera angles. Search for your voice. Figure out how to
light your shots. Dabble with editing. This is your time to start
gaining experience. Just start filming.
7. Don't Forget SEO
YouTube is not only a video platform, it’s a search engine for
videos. YouTube videos are often some of the first results you see when
searching on Google. It’s important to familiarize yourself with SEO
best practices for YouTube.
One important strategy is putting
targeted keywords in the name of the video file, video title, and video
description. If appropriate, you might even put targeted keywords in
your channel’s brand name. You can also tag your videos with the
relevant keywords you want to show up for.
Much of basic SEO
transfers over to SEO for YouTube. Build a foundation with solid keyword
research. Find out what terms are being searched for in your niche and
target them. While you’re getting your bearings, shoot for keywords with
less competition but substantial search volume.
Don’t forget
competitor research. See who is ranking for your target keywords and
terms and try to pinpoint the things they are doing well. This will give
you inspiration for what you should be doing and, most importantly,
seed ideas for how to do it better.
8. Get To Know YouTube Analytics
Data is the key to understanding if your videos are performing and if
your SEO efforts are working. YouTube analytics will provide several key
points of data, including how many views your videos get, where those
viewers are coming from, and how many subscribers you have. Views and
subscribers can serve as a good pulse point for initial audience
engagement.
As you continue to grow your YouTube channel, one of the most
important data points you’ll find is Watch Time. This is the amount of
time people have spent watching your videos.
This is important
because YouTube tends to rank videos with longer watch times higher.
YouTube is also more likely to feature videos with high watch times. But
this doesn’t necessarily mean you should create super long videos.
YouTube
also factors in average duration time (how long people spend on a video
on average) and average percentage viewed (how much of the video people
actually watched). Both metrics can be accessed through YouTube
analytics.
These are the three metrics YouTube uses to measure how
engaging your videos you are. The more engaging, the greater the chance
your video will be ranked high and/or featured by YouTube.
9. Don't Worry Much About Camera
A common concern people have when looking into how to start a YouTube
channel for beginners is their camera set up. Some YouTubers might be
afraid of looking like a rookie with bad equipment, while others might
just be excited for a new toy.
Either way, getting the best camera
should not be a top priority. Your smartphone could probably do the job
for now. Instead of getting a new camera right away, look into getting
tools that might make it easier to shoot with your phone such as a
tripod or stand.
Eventually you’ll want to upgrade your camera and a solid DSLR should suffice when the time does come.
10. Do Worry About Audio
One of the most common mistakes new YouTubers make is concentrating
too much on video quality and not enough on audio. It should actually be
the other way around because nothing ruins a video faster than poor
audio. If your audio is not clear, your background music is too loud, or
you speak too softly, you’re sure to see complaints in the comments.
Make
sure that what needs to be heard is heard. The best and most immediate
way to do this is by having strong mics. An often overlooked YouTube tip
for beginners is to invest in a good microphone before a good camera.